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What social media platforms are right for you?

With so many social media platforms available, it can be hard to figure out which platform will deliver the best results for your company. However, there are a few things to consider before choosing a social media platform.

Firstly, you need to devote time to it. Maintaining your presence on a daily basis is a necessity and results can’t be generated without a long term commitment. Think of it like a relationship: without your time and dedication, your social media marriage will be sure to fail.

Secondly, what are your social media goals? More traffic? More sales? Are you attempting a viral marketing campaign? Or do you just want people to associate your brand as an expert in its chosen field? It is always beneficial to identify what goals you want to achieve so you have something to work towards.

Lastly, once you have created your social media pages, dedicate your time to creating quality content, getting involved in online discussions and communicating with your consumers by asking questions and answering theirs in return.

To help you choose the platforms that work for you, here are five of the top social media sites and how they can help your business.

  • Facebook: With more than 400 million users, it’s a great site to use for customer engagement, feedback and brand development for your products and services. However, it does not rank high with search engines, so if you are looking to increase traffic to your webpage Facebook is not the way to go.
  • Twitter: Can be used quite successfully to drive organic traffic to your website as the more followers you have the more people who see your tweets and click on your links. The challenge, however, is creating an interesting and quality tweet in only 140 characters.
  • YouTube: With over 100 million views a day, YouTube is a good way to get opinions and information about your business out into the public in a visual and creative way. However, if it’s only an increase in traffic to your website you want, then YouTube is not ideal.
  • LinkedIn: A professional site that allows you to connect directly with potential customers. If you want to position yourself and your brand as an expert and authoritative voice in a specific industry – this is the site for you. Take the time to research and only join groups that are relevant to you and your potential clients.
  • Blogging: Blogs are extremely easy to use. If your goals are to drive traffic to your website and position your business as an expert in its field then a blog is the number one place to do so. Using key words and phrases will give you better Search Engine Optimisation (SEO) which, in turn, will drive more traffic to your site.

In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.

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Catriona Pollard

Catriona Pollard

Catriona Pollard is the founder and director of CP Communications, one of the most respected and innovative boutique PR and social media agencies. She is co-founder of Social Media Women, teaches a PR course she designed and writes the popular blog, Public Relations Sydney. Catriona regularly shares her expertise through articles and presentations to assist businesses grow and thrive by effectively using PR and social media. You can find Catriona on: Blog: www.PublicRelationsSydney.com.au Twitter: @catrionapollard Youtube: http://www.youtube.com/user/PublicRelationsTips Facebook: www.facebook.com/cpcommunications

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