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Is social media outsourcing a good idea?

So you want to start up a social media campaign for your business but don’t know where to start?

Have you ever thought of calling in the professionals? While it all may seem relatively easy with most kindergarten students showing their parents how to connect online, the world of social networking for businesses can be a confusing one.

There are many different types of social media from Facebook to Twitter to Foursquare and blogs. Knowing how to use each one, getting the best results and keeping up with your ROI can be a full-time job in itself. Not to mention keeping up to date with continual, interesting content that your target audience want to connect with.

Experienced social media PR companies will be able to do all the research for you and have you up and running in no time. You will have to accommodate for the cost but you will be able to clearly see what the campaign is doing to boost your business.

Using experts will also mean you will be keeping up to date with the latest in social media, so while your competitors are still playing around with last year’s fad, you’ll be looking to the future and wowing customers or clients with your forward-thinking.

Another point of difference is social media campaign companies will have experienced writers on staff who can utilise their skills for the different platforms from writing 140 character tweets to 1000 word technical blogs.

Social media campaigns aren’t just for big businesses either, all companies from one-man (or woman!) operations right up to international conglomerates can benefit from a well-thought out social media campaign.

Tips for working with an outsourced company:

Do your research before picking a company. Different companies work within different sectors, such as lifestyle and retail, and can be experts in different fields.

Set targets: Know what you want out of the social media campaign and set realistic targets. This can be a certain amount of followers on Twitter, comments on a blog or number of customers taking up an offer from a social media site.

Communicate with the company to make sure you are both on the same page. Social media is an ongoing, probably daily activity and you want to make sure you both have the same idea when it comes to the message and public persona you want to showcase.

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Catriona Pollard

Catriona Pollard

Catriona Pollard is the founder and director of CP Communications, one of the most respected and innovative boutique PR and social media agencies. She is co-founder of Social Media Women, teaches a PR course she designed and writes the popular blog, Public Relations Sydney. Catriona regularly shares her expertise through articles and presentations to assist businesses grow and thrive by effectively using PR and social media. You can find Catriona on: Blog: www.PublicRelationsSydney.com.au Twitter: @catrionapollard Youtube: http://www.youtube.com/user/PublicRelationsTips Facebook: www.facebook.com/cpcommunications

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