The spirit of Australia?

Summary

Emma Mulquiney blogs about Qantas’ social media failings during recent weeks, and how they could have done it better. “While there’s plenty of commentary around handling PR when things go wrong, I think more specifically, we need to look at how social media can contribute to resolving the fall out…”

Tags: #qantasluxury, Qantas, Qantas grounding, Qantas industrial action, Qantas Luxury twitter, Qantas PR, Qantas social media, Qantas twitter competition