Local SMEs weigh up social media ROI, before diving in
By Maree Sorbello · 24 November 2011 · Locked
By Maree Sorbello · 24 November 2011 · Locked
Privately held businesses are holding back from social media, but their competitors are already reaping the rewards. Will they finally take the plunge and join the digital conversation?
Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.
Tags: Grant Thornton’s latest International Business Report, SME social media use, Social Media, social media engagement, social media ROI, Social Media Strategy