Marketing
While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and strategy to create a precision marketing campaign that targets customers and makes a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing […]
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
Online advertising offers greater ease, more control and huge opportunities for SMEs. So, want to make the most of your online advertising? Read on for Google’s online advertising tips. It’s no coincidence that when the modern plane was first commercialised, some of the world’s most ambitious pilots emerged from Australia: Charles Kingsford Smith, Patricia Graham, […]
Chances are, like every business owner, you want to learn how to sell more. So what are the most important sales lessons all businesses should be following to increase sales? Here are some top expert tips to boost sales, across any business. HR Shiever, managing director, Citrix Online, Pacific region When it comes to growing […]
Check out the following search engine marketing tips, so your online business is search engine optimised and driving traffic to your website. 1. Get with the lingo Know the search terms customers use to find your business on the Internet and use them on your website: titles, headers, sub-headers, meta tags, and general content. Try […]
Want to design a website that’ll generate website hits? Here are some tips to design a website that’ll grow your business online. 1. Keep one topic per page. A general guideline is to have no more than two ‘screenfuls’ on a page so people aren’t scrolling downwards forever. If you do have more than this […]
While closing sales is what gives the most joy to business owners, you’re never going to sell more without the fundamentals. Brett Lowe, director of Business Planning Works, explains the basics of closing a sale. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we […]
If you can get people to come to your online business, you stand a fair chance of making money. But how do you market your business and attract those visitors? We look at three Australian businesses making use of marketing techniques such as microsites, online auctions and blogging, so you too can grow your business […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
Raising your business profile and increasing profits is a breeze, with the right networks, but networking the right way is often overlooked. Learn how to cost-effectively network. The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And while it’s not entirely free, it […]
Having a website isn’t enough to market your business; Robelen Bajar, marketing manager at Melbourne IT, offers the following online marketing tips to ensure you maximise your business online. I’m amazed me that I am still being asked why businesses need to do online marketing. According to Name Intelligence, there are over 100 billion websites currently […]
Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is also the engine driving most successful Australian businesses. At its heart, PR is about communication – getting your message out to the people most likely to respond. And, whether you’re paying […]
A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organisations, especially those inside the convenience store industry, have memorable logos—think about the unique Circle K logo, the green, orange and […]
Innovation in business is about new ideas, products, services, marketing and distribution methods, but it’s also about the culture of an organisation. Success isn’t just about satisfying a desire in the market but also creating growth for that desire. So, what are the necessary characteristics of a business that will encourage innovation? The Panel: Sonja […]
Increasing productivity and performance to grow your business doesn’t just happen, and it certainly doesn’t happen overnight. Market research and benchmarking will be vital tools to capitalise on opportunities and adopt best practice techniques. Long gone is the industrial age when companies had little concept of, or interest in, market or consumer preferences. Today, in […]
Customer loyalty programs in the marketplace today all compete for the same thing— new and repeat business. The key to running a successful program is to plan wisely for it. Keeping in mind the old adage that says it is seven times more expensive to find a new customer than to retain an existing one, […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic principles should be all you need to sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, managing director of strategy and […]
While closing sales is what gives the most joy to business owners, it’s never going to happen without the fundamentals. Brett Lowe explains. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we could close more sales, business would be much better!” Well the reality […]
There's a gap in the market but is there a market for the gap? Here’s how niche businesses can find and maintain a corner of a market while fending off competition. Many niche business owners start out as frustrated consumers, disappointed by the absence of a product or service in the marketplace. But, although there […]
