Want to design a website that’ll generate website hits? Here are some tips to design a website that’ll grow your business online.
1. Keep one topic per page. A general guideline is to have no more than two ‘screenfuls’ on a page so people aren’t scrolling downwards forever. If you do have more than this on your page, add a ‘back to top’ or another menu at the bottom of the page.
2. Limit the menu size to seven options or less—any more than that is hard to take in and gets confusing. Use a crumb-trail where possible. It just shows the path to the current page, with links to go back when desired.
3. Use up-to-date photos wherever you can. Paint a picture. If you don’t have a content management system, ask for one that’s basic to use. If you can use email, you can use a CMS.
4. Avoid excessive flash or javascript. It looks great the first time but sites like this are rarely updated and can take a long time to load.
5. As a guideline, limit width of paragraphs to less than 700 pixels and avoid scrolling sideways at all costs. It’s easier to read plus those using smaller screens can see everything.
—Sorna Devadas, owner, 5 Pages (www.5pages.com.au)
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