Marketing
Chris Anderson’s 2004 article The Long Tail saw a new economic model born out of this global marketplace. His catchphrase redefined traditional understandings of a sustainable business and reshaped the way entrepreneurs assess their ‘addressable market’.
Australian retailers are being warned that they will lose both sales and customers if they do not engage with their customers consistently across multiple channels.
The harsh reality is the world is not waiting breathlessly to hear what you have to say, so it begs the question, why bother having a blog?
The Australian Labor Party is gearing up for an election campaign fought and won through social media, implementing a social networking and community engagement platform, called Campaign iQ.
JumpOnIt, an online startup has successfully used Facebook to launch itself to the Australian market with an established fan base of more than 400,000 consumers.
Vodafone and 3 are pushing their free Tour de France content and iPhone app through a competition with prizes including a trip to the 2010 Tour de France and Avanti bikes.
Appliances Online won a swag of awards last night at the inaugural Online Retailer Industry Awards (ORIAs) including the the highly coveted Best Pure Play Online Retailer award.
In the face of increasing online fraud and misrepresentation and against the backdrop of the possibility of a vastly expanded domain name system, you’d be wise to map out a strategy for dealing with domain names, however small your business.
Online retail is expected to grow by 40 percent by 2012 according to research released alongside the Online Retailer Expo and Conference in Sydney.
Vodafone Hutchison Australia (VHA) have discovered email marketing campaigns that included customer ratings and reviews attained a 40 percent higher click-through rate, which correspondingly turned into higher transaction numbers from electronic direct mail campaigns.
A wave of fraudulent emails purporting to be from the Australian Government are in circulation currently, reportedly concerning Tax Refunds and the end of financial year.
Importing celebrity fashionista Nicole Richie has proven to be a winning strategy for MidCity as the Pitt St retail hub re-opened after a multi-million dollar refit.
Many businesses underestimate the power of their websites as an interactive tool to build relationships and initiate a two-way dialogue with customers and prospects.
Cold Rock Ice Creamery is fast becoming a textbook case study in how to embrace social media by using Facebook and Twitter to communicate with its customers.
While ensuring a positive customer interaction in person is still important to build loyalty, the experiences that customers receive online are just as critical, and even more imperative are the interactions customers have with other customers.
LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.
Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.
Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.
Westfield Group is in the final planning stages for an online shopping mall with virtual tenants in an overhaul of online retailing in Australia.
Many forward-thinking businesses have spent a lot of money on beautiful branding websites that showcase what they do, how they do it, who they do it for and so on, but are they missing an opportunity to develop an additional revenue stream?
