Andrew Lockwood

Andrew Lockwood

Andrew Lockwood

2 Posts

Published Posts

View More

The Cost of Online Advertising

Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.

Demystifying Online Advertising

Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.

Yay! You have seen it all