Andrew Lockwood
2 stories
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Growing ◆
The Cost of Online Advertising
Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.
Andrew Lockwood · 2 min
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Locked ◆
Demystifying Online Advertising
Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.
Andrew Lockwood · 2 min