Marketing

In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.

The internet TV advertising industry will grow 476 percent in five years thanks to the increasing popularity of online video streaming, delivering businesses fresh opportunities to reach new audience demographics.

SMEs in regional Australia are missing out on the opportunities provided by the online world, with research finding very few implement digital strategies or engage with their customers on social media.

The business of naming is one of the most fraught, interesting and challenging aspects of branding. Arriving at the right solution takes time and can test even the most seasoned marketer. Success comes down to the same principles that apply to every branding project – trust and the ability to truly understand your consumer.

One fifth of local consumers say they now prefer to view content on the internet rather than on the television, a shift experts say businesses must take note of if they spend money advertising either online, or on TV.

You can’t always be present in an export market, but your website is. So you need to get it right.

Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.

The Australian Securities and Investment Commission (ASIC) has just made available a new draft regulatory guide which sets out best practice guidance for the advertising of financial products and advice.

The secrets of the McDonald’s empire have been revealed, and your business can benefit from them.

Speaking at events is an ideal way to convey your brand messages directly to an audience, rather than through a journalist.

In a guest post for Dynamic Business, DealFetch Co-Founder Stas Belkov tells why location targeting is the only way forward for the group buying phenomenon.

A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.

Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.

Businesses are growing more reliant on referrals for growth thanks to social media’s climbing popularity, with business consultant Shaun Mahoney tipping the organisations that embrace social media will eventually dominate the market.

The Commonwealth Bank has employed Facebook’s location-based marketing expertise to give away a year’s worth of free movie tickets to anyone who opens an Everyday Account with the bank after “checking in.”

A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.

The end of the Second World War led to the start of the great Australian baby boom, when many of today’s leaders and business owners were born. Today, these same baby-boomer business owners and CEOs nearing retirement are faced with a burning issue – to whom should they hand over the reins?

Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.

Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.

As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.