10 rules from the professionals on naming & branding
By Lorna Brett · 16 September 2011 · Hot Tips
By Lorna Brett · 16 September 2011 · Hot Tips
Learn the 10 essential rules from a branding expert to create a name that resonates with your audience. Discover the secrets to standing out in a crowded market and building a loyal customer base.
The business of naming is one of the most fraught, interesting and challenging aspects of branding. Arriving at the right solution takes time and can test even the most seasoned marketer. Success comes down to the same principles that apply to every branding project – trust and the ability to truly understand your consumer.
Tags: branding tips, getting a business brand right, how to name a business, Hulsbosch, naming a business, naming tips, Steve Harrington