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When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
No matter how confident you are that you’ve selected the right candidate to join your business, sometimes your offer isn’t accepted. This process can be costly, so here’s what you can do to clinch the perfect person for the job, first time.
Gold prospecting company Newcrest Mining has been named Australia’s most attractive employer for 2012, pipping the ABC and Virgin Australia to take out the top spot.
There’s no doubt that internships are important for students, giving them the vital skills needed to survive in an environment outside of university. But internships can also be beneficial for businesses taking on students. Here’s how to get the most out of any interns you bring on.
Yet another week has flown by, so we’ve put together the most important small business headlines from the week for those of you who’ve had your head in the game, and might have missed a thing or two.
The Federal Government is urging businesses to be wary of a rising number of carbon price scams, as the 1 July launch date for the emissions tax draws closer.
Cloud technology helped these small companies coordinate operations, manage paperwork and control phone expenses.
Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
When it comes to selling goods on the big social network, most users don’t want to make purchases. Here’s how to steer clear of the issues.
Your Friday Entrepreneur Fix features Luke Mangan, the well-known Aussie chef with a head for business and an entrepreneurial streak.
Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.
We asked the two top DIY marketing services – Pressloft and Sourcebottle – to sell the benefits of their service to small business. Here’s what they had to say…
It’s just six weeks to June 30, meaning it’s time to make sure you’ve dusted off your business plan and are thinking about how you can shine in FY2013. Here’s how you can prepare for the coming financial year in five steps.
You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.
Dynamic Business magazine May cover star and Table of Plenty founder Kate Weiss won top honours in the business category of the InStyle and Audi Women of Style awards this week.
Got a data back-up system, but aren’t sure whether it will hold strong if something goes wrong? Here are seven tips for making sure your data storage solution is suitable for your business.
Use these four rules to make sure your next presentation, demo, or sales pitch is a success.
Criticism…who needs it! Well, you do, if you truly want to understand your customers, take the bad with the good, and spin it into gold. Here’s how.
Back in early 2011, I predicted Facebook’s $100 billion valuation. Here’s what I think is coming next.
Surry Hills’ Crown Street is well-known among trendy Sydneysiders as the city’s foremost restaurant strip, something Margaret Rockliff counted on when she opened her now thriving stationary shop there five years ago. The Paper2 owner is sharing how enveloping herself in the local culture kept her niche business alive, even through tough economic times.
