When it comes to selling goods on the big social network, most users don’t want to make purchases. Here’s how to steer clear of the issues.
Despite Facebook’s billions of users, it turns out many of them are far from enamored with the massive social network when it comes to ecommerce. Some 54 percent of people who participated in a recent AP-CNBC poll said they don’t feel safe using the site to purchase goods or perform financial transactions.
Is it time for your business to pull the plug on using Facebook as an ecommerce tool? Not necessarily. Ahead of Facebook’s IPO, here are the three biggest eCommerce mistakes it has made and how you can avoid making them in your own online sales efforts:
1. Making it difficult for the customer to buy.
Transacting directly on Facebook can be surprisingly cumbersome for customers. In order to browse or buy anything on a Facebook store, customers usually have to first install a shopping cart app such as Payvment, which in turn has to be connected to a credit card or PayPal account.
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