Editor's Choice
It has never been more vital than now for IT professionals to identify ways that can help the company as a whole make more intelligent business decisions. Importantly, they need to determine the best allocation of resources by gaining a better view of their IT and whether they are truly achieving value for the organisation.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Advances in technology and cloud computing have made working from anywhere possible. Recent tax amendments in the latest federal budget have also incentivised this, allowing businesses to give their staff all the equipment they need to be truly mobile.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
As easy as it might be now to juggle a full-time job and work as a freelance writer in your spare time, you may not have considered the tax implications – a mistake that can leave you out of pocket for several thousands of dollars when your tax bill comes in.
Although there are many new challenges for businesses to deal with, the interconnectedness and collaborative nature of the 21st century global market enables businesses and leaders to exchange ideas and information that can help resolve these issues.
As a celebrant, Stephanie Longmuir would see first-hand the sadness and frustration that arose with the lack of planning left behind by the deceased.
Nobody understands the pressures you face on a daily basis and the threats and challenges you have to overcome to succeed. You might say it’s a bit like being a superhero.
There are a few ways that you can customise your message, cut through the noise and keep your audience engaged with what you’re saying.
The concept of working to live rather than living to work reigns true in many people’s minds and issues like limited work-life balance, unsatisfactory pay and lack of development opportunities become big reasons why staff leave.
For all of the well-known entrepreneurs, there are many who take too great a risk, only to fade into insignificance, never to be heard of again.
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
Three-quarters of small business employees, and not to mention the majority of freelancers, maintain an office in their home. But a proper workspace at home doesn’t come cheap.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
Have you ever stopped to think what it was like being an SMB just a decade ago? For some of you, this scenario might even have been a reality.
The last few months, we have been reverse engineering our business, website and services to evolve and the process has been interesting, but challenging.
Carsguide’s campaign includes an eyebrow-raising billboard on Punt Road in Melbourne. The billboard, situated right next to the Carsales head office, reads “Let lightning strike those who sell your contact details to dealers”.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
Australia Post will be cutting approximately 2,000 jobs as a result of cumulative losses surpassing $1.5 billion in the last 5 years.
