Home topics workplace leadership Advice Editor's Choice Hot Tips Advice How to hold undivided attention during your presentation Guest Author July 2, 2015 One of the most fundamental commandments for a great presentation is know your audience . Having a clear understanding of the people you’re communicating to will allow you to tailor your content to their individual interests and, by doing so, gain their undivided attention. Taking the time and effort to adjust your message enables you to establish a relationship or connection with the person you’re speaking to. The ability to do this can be a challenging skill to master, and one that human resources professionals know all too well. Their career success relies on their ability to recruit new and suitable talent by making impactful presentations about companies and the opportunities available within those business communities. Don’t fall into the trap of repeating the same presentation day in and day out, even if it seems like the easy option. There are a few ways that you can customise your message, cut through the noise and keep your audience engaged with what you’re saying. Know your audience As stated above, this is the key ingredient for a presentation that truly resonates with its audience. You may lose points if you don’t know the people sitting in the seats as well as you should. Imagine that you have three different presentations scheduled for the coming week. The first will take place in front of engineers, the next at a