Digital
Founded upon the principle that “access to justice is a basic human right but legal knowledge today is trapped in the minds of lawyers” a new Australian startup has sought the power of technology to “democratise the legal profession.” These are the words of Brennan Ong, founder of LawAdvisor that launched this week. Brennan Ong was […]
In August, Google announced that they would be creating a holding company called Alphabet, effectively rebranding and becoming a conglomerate with ‘Google’ reverting to its largest subsidiary. Alphabet would also own a variety of businesses including Nest (home automation), Calico (bio-tech) and Google X (self driving cars, innovations) signalling it was no longer just a […]
If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term used to refer to the development of digital technologies over the past decade or so and the way they have impacted and disrupted our lives. For many businesses, digital disruption has […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
Leaving the secure walls of employment to satisfy your inner entrepreneurial spirit is one thing, but to close the door on a business to pursue a new venture is quite another. David Ranger, carpet cleaning business owner come inventor of the WAYO digital sandwich board, tells Dynamic Business how he did exactly that. What’s the […]
Most entrepreneurs speak of moments of inspiration when asked why they started their business but for Dominic Cain, it was desperation not inspiration that sowed the seeds of his success. Working in a kitchen, Dominic made numerous attempts to source particular ingredients or supplies to later concede that his efforts were futile. Confident there would […]
Technology is levelling the playing field for small business. Access to world-leading systems is no longer just for large companies with big budgets. Today small businesses including retailers can easily arm themselves with intuitive, bleeding-edge tools to compete with the Goliaths in their industry. This is all thanks to the cloud. Cloud-based services are having […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
Stock photo, video and audio provider, iStock by Getty Images, has partnered with file sharing service, Dropbox, to create an industry-leading workflow enhancement for customers. The new partnership announced today will provide users with instant access to licensed assets across all their devices. Grant Farhall, Senior Director of Product/E-commerce at iStock by Getty Images said […]
No one drives their car staring at the dashboard. Sure, it provides excellent information on speed, fuel consumption and even find out if the engine is running properly. If the driver doesn’t look out the windshield however, a crash is guaranteed to take place very soon. Data discovery is very much the same. Internal data […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
Week 5 of Citrix’s Business Bootcamp will empower you to build a secure IT environment without compromising workforce mobility As you move to the cloud and rollout your subsequent enterprise mobility strategy, there is one critical area you must not overlook – IT security. Enabling employees to access data and work on the move from […]
Now more than ever, it’s crucial for businesses to be technologically enhanced to keep up with the fast-paced competition. Simple procedures must now happen in seconds, and data must be available at any location so businesses may function fast and efficiently. The cloud system offers this advantage to every business, making it a necessity if […]
There’s a new mobile payment platform on the horizon, and it’s officially started its trial period.
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
