Home featured Website and Internet contact us web icons and symbol on a colorful globe for blog and online business illustration with copy space on blue background. Devices Digital Digital Devices Getting with the digital game at the Small Business Festival Victoria Daniel Jacobs August 19, 2015 With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015 , only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those who shy away allow more savvy competitors to leap forth. But for some, the stumbling block is not the ‘will’ but the ‘know how.’ The Small Business Festival Victoria plays host to various events spanning the month of August and aims to provide an open platform for business owners seeking advice and inspiration from some of the most influential leaders in their field. I was a guest at a Sensis panel discussion in Melbourne yesterday, hosted by Tim Reid, founder of the Small Business Big Marketing podcast . The event, which attracted business owners from across Victoria, offered a unique opportunity to pick the brains of three panellists on the topic of changing technology and the role of a digital marketing strategy in reaching potential. Alongside Tim Reid, the experienced panel included Delia Timms, founder of StylePass and Cam Pegg, digital marketing expert at Sensis .
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