Home featured Finger clicking a search button Digital Featured Hot Tips Digital 8 SEO questions you were too embarrassed to ask Guest Author July 27, 2015 Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like a fairly basic tool. With prior keyword research and a well-designed website, all you need to do is implement your chosen keywords into some pretty juicy content and your site is now optimised for SEO. Right? Wrong. SEO goes well beyond this – and it takes a lot of time, understanding and patience to nail it. Whether you’ve just got a new site and wanting to know the SEO basics or you’re still getting your head wrapped round its complexity, here’s a few common questions most people don’t know; and too embarrassed to ask. 1. What is SEO, exactly? We know it’s about optimisation and natural search engine results but what exactly is SEO? Search Engine Optimisation (SEO) involves a variety of components and techniques that help your website rank higher in organic search results for major search engines like Google and Yahoo. By ranking higher; your site, brand, products and services become more visible to the people who are looking for what you offer. Search engines use different