Home topics technology e-commerce-2 eCommerce Small Business Strategy eCommerce One-person creative businesses can succeed on their own terms with a multichannel strategy James Harkness April 4, 2017 By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative outlet as well as creative entrepreneurs seeking to grow their business through – and make a living on – the platform. Looking at Etsy’s community of sellers in Australia, she noted that some are generating upwards of $70,000 per year through their online shop and that nearly three quarters (73%) have sold overseas in the last 12 months, regardless of whether the e-commerce platform is their full-time job or they’re a hobbyist. Not just growth for growth’s sake Interestingly, three in five (63%) sellers have told Etsy they want to grow but not necessarily to the point where they require extra staff. Kozlowski explained: “They want to retain that personal connection with their buyers as they expand their market. For a majority of our 1.7 million sellers globally, the bottom line isn’t their sole priority – rather than growth for growth sake, their goals stem from their personal passion for creative expression and wanting a business that contributes to the overall balance of their lives.” Kozlowski said an ‘overwhelming