#Creative
One-person creative businesses can succeed on their own terms with a multichannel strategy
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
A creative freelancer can be your ‘secret weapon’ if you master the engagement process
The benefits of outsourcing a creative project to a specialist freelancer are endless for business owners. Firstly, you don’t have to delegate the task to a staff member who might not be the most skilled person for the job. You’re also freeing up internal resources to focus on their own role. And outsourcing to a creative freelancer […]
Aussie crowdfunding campaign sets record with viral video
If there was any doubt that crowdfunding campaigns can be equally as successful for social entrepreneurs as commercial businesses, a new Australian record proves the naysayers wrong.
Crowdfunding the new normal in accessing capital
Thousands of entrepreneurs behind commercial, creative, and not-for-profit ventures have already had their ideas funded by putting it to the masses and asking for their startup capital.