Small Business
One-person creative businesses can succeed on their own terms with a multichannel strategy
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
