Tag: Multi-Channel

By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy.   Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]

As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across […]

The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel.