#Multi Channel
One-person creative businesses can succeed on their own terms with a multichannel strategy
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
Digital disruption transforming customer and employee interaction
As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across […]
The 6 steps to multi-channel customer experience success
The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel.