#Video Marketing
Video is capturing attention in the digital market – here’s how!
The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.
Google introduces video ads – what you need to know
Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]
Smart marketing: leveraging the magic of video for building your brand
Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds […]
A proven formula to achieve maximum ROI on your next video
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
5 ways to promote your YouTube videos
Here’s how to get your videos noticed and attract more viewers to your brand channel.
New app shakes up the video market
Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.
How to get customers talking about your business online
In a world where your competitors are only one click away, increasing your franchise business’ online visibility is key to gaining more customers and growing your market share.
YouTube marketing: what to consider before getting started
Why your business should or shouldn’t be on YouTube and what you can hope to accomplish with your YouTube videos.
Why it pays to invest in video
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
Creating compelling video, on a budget
Over 85 percent of marketers who include video in their eMarketing report a positive impact. But still, many shy away from video because of perceived difficulty and cost. You can create this content yourself for cheaper than you’d expect though. Here’s how.
Using video to drive customers to your business: expert tips
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
Using viral videos to create business momentum
While there’s no foolproof method of creating a viral video that gets as many plays as the KONY 2012 YouTube campaign, many small business owners can look within their organisation for funny anecdotes to translate into video and create some positive momentum.