#Video
Forget funny cats: Why your Business Needs Video Content and how it can easily create it
Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not […]
Seven trends SMEs should be across this year
It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
Unlocking the benefits of a remote workforce takes the right mindset, technology & policies
In organisations where flexible working is permitted but its parameters are ill-defined, the full benefits won’t be reaped, according to Tony Simonsen, Managing Director of Polycom Australia and New Zealand (ANZ). A global study by the video collaboration company found that Australia is one of the most flexible countries to work in, with nine in ten companies (90%) […]
How to compete with the big end of town – without it costing your SME the earth
As 2017 begins to unfold there is one message for SMEs: it’s time to innovate marketing strategies to compete with bigger businesses. Gaining consumer attention is becoming an increasingly difficult task, as competition increases for SMEs and the channels with which to reach audiences continue to fragment. How can a small business stand out from […]
Five ways to build your business on Facebook
There are more than two million small businesses in Australia. With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. In fact in Facebook’s recent Future of Business Survey – Australia[1], nearly three quarters (73%) of small businesses rated attracting customers as one their top […]
Quickflix gets new life with Presto partnership
It was only yesterday that we saw Quickflix lock in a trading halt on the ASX, and now the company is coming back to life thanks to a partnership with Foxtel’s Presto on-demand streaming service.
A proven formula to achieve maximum ROI on your next video
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
Six powerful marketing videos to grow your business
Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.
The essentials behind using video in your online marketing
Video captures people’s attention more effectively than most other forms of communication and can also have considerable impact on people’s purchasing behaviours.
Online advertising outperforms all other channels
Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.
Death by PowerPoint: 3D animation breaks the mold
When the Victorian rail animation ‘Dumb Ways to Die’ exploded onto the social media scene last November, the extent of its success was a surprise in the ad world.
New app shakes up the video market
Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.
The entrepreneur looking for adventure
Spotting a gap in the market, Michael Lawrence gave up a successful career in management to set up a new media streaming service in the world of action sports.
Why it pays to invest in video
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
Five ways to optimise video for search engines
These steps can help boost viewership of your videos and traffic to your website.
Video to revolutionise business: Cisco
Video is set to be technology’s next frontier, according to Cisco’s Chief Technology Officer Kevin Bloch, who believes it’s likely to revolutionise the business world.
Skype adds support for group video chat and Facebook
Skype has announced that Skype for Windows 5.0 is now out of beta, bringing group video calling and Facebook integration to the popular desktop VOIP client
Win a Sony 52″ HDTV with ShoreTel
Unified Communications vendor ShoreTel has launched a video competition encouraging current and potential customers to tell their best ShoreTel story through a short video (3 minutes max). The videos will be showcased at contest.shoretel.com and the top video entries will win some really cool prizes including a 52” Sony HDTV! The contest runs until April […]