#Promotion
Caught out by Christmas? How to make a big impact with your marketing at the last minute
The holiday season is one of the biggest times of the year for retailers, accounting for as much as 20% of annual sales. With the increased sales, as well as the opportunity to acquire new customers who will shop year-round, early planning and preparation can be key to maximising success. But, what happens when the […]
“Know what you don’t know” and other tips for the newly promoted company manager
While getting a promotion is a wonderful way of being acknowledged for the hard work you’ve put in to improve both yourself and your company, taking a step up – particularly into management – comes with a fresh set of hurdles to overcome. There’s nothing quite like being made management to see all your old […]
How to increase your Twitter engagement and boost your business
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Why attractiveness is the key to business success
For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.
Online advertising grows, video advertising jumps high
The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.
Why having a strong brand name is a must
Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.
Developing a marketing plan for your new product launch
Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.
A proven formula to achieve maximum ROI on your next video
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
Getting graduate hires right
There are many benefits for a company to add a recent graduate to your team. Here are a few ways to hire the right graduate for your company and keep them engaged.
8 ways to make daily deals work for your business
Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.
Mobility key to advertising future
Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.
Anyone can put on an event right? Wrong!
How many events have you been to that you want to kill yourself at? The speeches are boring, there is the standard drinks package, you dry retched on the hideous canapés, there is no entertainment, the gift bags have a heap of promotional collateral and the most decent thing in it is a branded pen or a stress ball?
Bloggers are the new rock stars
So this is only my second blog for Dynamic Business Magazine and I am certainly not going to claim to be a rock star yet, but I am secretly hoping that in the coming months I will be the Bon Jovi of the DBM blogs.
The basics of closing a sale
While closing sales is what gives the most joy to business owners, you’re never going to sell more without the fundamentals. Brett Lowe, director of Business Planning Works, explains the basics of closing a sale. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we […]
Export case study: Clonakilla
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Clonakilla Key markets: the US, UK, Singapore, Hong Kong, Canada, Japan, Ireland, New Zealand. Established in […]
Promoting your business
Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is also the engine driving most successful Australian businesses. At its heart, PR is about communication – getting your message out to the people most likely to respond. And, whether you’re paying […]