#Roi
Social ROI is the future of business, but most companies still don’t understand it
Juice Plus CEO Celine Egan on why that data should be reshaping how every business thinks about loyalty.
The tips that REALLY matter in online marketing
Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. […]
Good data management gives double ROI but is that enough?
Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, […]
Oh Crap: the SMB using social media to turn dog poop into sales
Marketer Henry Reith uses Digivizer’s SaaS platform to understand what works and what doesn’t in his digital marketing program – and maximize social and search ROI ‘Where’s there’s muck, there’s brass’ is a saying well-known in England’s northern county of Yorkshire. It means that, wherever there’s rubbish of any kind, there’s usually money to be […]
Businesses are earning $2 for every $1 spent on innovation, Commonwealth Bank study finds
Innovations implemented by Australian businesses over the past year have contributed $110 billion to the economy, according to research undertaken by the Commonwealth Bank The second annual CommBank Business Insights Report, which looks at innovation practices and performance of companies with two or more employees and an annual turnover greater than $500,000, indicates that businesses […]
Nearly half the businesses in NSW have no mental health focus despite significant ROI
A survey of 2000 small, medium and large NSW businesses, undertaken by the state government, has revealed nearly half don’t have measures in place that specifically address mental health in the workplace. Noting that people spend a third of their adult life at work, with the potential for significant mental health impacts, Minister for […]
Why user-generated content is now king
In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]
How to plan your SME’s 2017-18 travel budget
As the financial year draws to a close and next year’s budgets are debated, there are plenty of ducks to get in a row before July 1 hits. While travel spend may not be front of mind, as CFOs we need to think differently (and strategically) about maximising time on the road and the costs […]
Top five tips to get real results for SEO
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
How strategy drives digital transformation
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
What I wish I knew before launching a start-up
You’ve heard the saying: “you don’t know what you don’t know.” Most people are happy to accept that proposition because whilst ignorance isn’t always bliss, people tend to avoid risk and thus the danger won’t be immediate. Launching a start-up means rushing into the high-end of the risk zone where even minor trip-ups can have a significant impact on your potential […]
Setting goals and measuring progress: a public commitment to success
We all love to dream of success. Unfortunately, dreaming about success is unlikely to help you actually achieve it. Setting goals and measuring your progress is a simple, formal way to set you on the path to achieving those dreams. It is a first step in formalising your business planning and management. The mere act […]
Securing a place in the building industry’s toolkit
Take a look across the skyline of any Australian capital city and you’ll see the hallmarks of a healthy building and construction industry. Hundreds of tower cranes busily feeding materials to teams of contractors working together to bring the architects’ futuristic multi-story tower designs to life with extreme precision. These complex multi-billion dollar projects, run […]
Is your business effectively using review sites to reach consumers?
For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of […]
How to Measure ROI on your Promotional Products
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
A proven formula to achieve maximum ROI on your next video
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
Why every marketer should be measuring qualitatively and quantitatively
To remain competitive in today’s rapidly evolving marketplace, businesses must be nimble, flexible and capable of adapting to external market conditions.
What every business should know about misleading advertising
In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.
Social media advertising exposed: what $500 will buy
The big question is, how much should you spend and where will it take you?
Exposed: The secret to letterbox advertising success
How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?
How to increase your engagement on Facebook
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
Privacy: legitimate concern vs. paranoia
Regardless of whether you believe privacy concerns are warranted, there’s a decent ROI for those businesses who address them.
Getting your ROI from social media
When you’re using social media for your business you might feel like you’re not seeing the return that you’re after. But there are ways to measure what your social accounts are doing for you.
Ten tips for measuring the ROI on your digital strategy
If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.