#Advertising
Shopify brings pay-per-sale advertising to Australian merchants
Australian merchants can now reach Shop app shoppers through one campaign, with no design work and no cost until a sale happens.
Scaleup Mediafund launches $25m fund to help startups access premium advertising
Scaleup launches $25 million fund giving Australian startups access to News Corp, Foxtel and NOVA advertising
Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY
By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]
ACCC calls for crackdown on tech giants
ACCC releases preliminary report on Facebook and Google.
The dos and don’ts of holiday marketing
How to do Christmas time right.
The top 15 employers in Aus, NZ announced
The best Australian employers announced in Australia.
ACCC seeking public feedback as part of probe into the effects of digital platforms on media
The Australian Competition and Consumer Commission (ACCC) has released an issues paper for public comment, signalling the launch of its inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. As part of the inquiry, which was announced in December, the ACCC is seeking feedback […]
Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola
When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its […]
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Pulse Collective’s MD on key success triggers and why she likes working with entrepreneurs
Marketer and award-winning entrepreneur Lauren Fried certainly knows how to keep busy. She heads up Pulse Collective, a marketing and communications agency she founded in late 2003. She also sits on the boards of several businesses, including reward points consultancy iFLYflat and the female entrepreneur community Inspiring Rare Birds. Of course, you might know Fried […]
Top five tips to get real results for SEO
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Not just a “Tinder for friends”: Hobspot is a social network for budding entrepreneurs
A new, home-grown social platform is helping people instantly bond over shared hobbies, with the possibility for real-life catch-ups. Although Hobspot is being touted as ‘Tinder for Friendships’, it’s also a forum for budding entrepreneurs to hash out ideas with like-minded peers… and perhaps even recruit talent to their start-ups. Founded in July 2015, […]
Want to be a big deal? Harness social media to control how your SME or start-up is perceived
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
Five trends HiSmile’s founders have on their radar as they approach the $40m milestone
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
The advantages of being a self-funded entrepreneur (and a few mistakes to avoid)
Most, if not all, self-funded entrepreneurs understand the challenges that go hand in hand with starting a business in today’s competitive start-up environment. For those that choose the self-funding route, the stress factor can go through the roof if you’re unprepared. At the same time, the benefits of self-funding can far surpass the challenges – […]
Could the entrepreneurs behind tech start-up Konvo become the Steve Jobs of social media?
The brainchild of Nicholas Reid and Davide De Vincentiis, Konvo was conceived by the Queensland publishing and marketing duo as a unique social media and ecommerce hybrid. Currently in beta testing but with an official launch set for mid-January, the app-driven start-up is, Nicholas told Dynamic Business, “the next generation of social commerce (SoCom)”. “For […]
Stop Selling Like a Dinosaur!
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business – think letter box drops, lead boxes, door knocking. This scattergun approach tends to take up at lot of time and result in a low conversion. These days there are many more effective ways for you […]
Leaps of faith, false starts, new angles, perfect timing: Steve Fanale on his start-up portfolio
With ten start-ups under his belt, Sydney’s Steve Fanale is nothing if not prolific. The industry-hopping entrepreneur, digital industry vet and former footballer has made it his mission to solve business problems with technology. His current venture, Drive Yello, is enabling restaurants, cafes and other food services to better manage their delivery function – or outsource it altogether […]
Personalised ads for the discerning consumer
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]