Tag · 2 stories
#Emarsys
Digital ◆
Building Big Data consistencies into Consumer Marketing Strategies
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
Guest Author · 2 min
Advertising | Marketing ◆
How to leverage online flash sale events for your business
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
Guest Author · 2 min