Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.
Lately, it has become popular to claim that Facebook ads don’t work.
First came the news in May that General Motors was yanking its $10 million annual advertising spend from the site. Then came the Reuters poll showing that four out of five Facebook users have never bought something because of a Facebook ad. Now, The Wall Street Journal has the story of Carolyn Everson, Facebook’s vice president of marketing, and her audacious plan to clean up what many consider to be a botched opportunity for Facebook to sell ads.
But Will Dean, for one, doesn’t see it that way. The founder and CEO of Tough Mudder, a Brooklyn, New York based company that hosts obstacle-course events or “mud runs” – and expects to bring in $60 million this year – says his company has had so much success with the model, he spends as much money on Facebook ads as General Motors did, and then some. In fact, he goes so far as to credit Facebook ads for his company’s early success.
“People often ask how we do our advertising,” Dean says. “The answer is word of mouth, but first, you have to build momentum, and we got that momentum through Facebook.”
…to read this article in full, visit leading US small business resource, Inc.