#Social Media Roi
Social commerce: A lucrative and growing opportunity for retailers
As social media shopping options grow, so does the pressure on retailers to transact in these channels.
7 deadly social media sins to avoid
When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
A Facebook Ad campaign that actually works
Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.
5 free and low-cost tools for improving social media productivity
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
11 reasons a 23-year-old shouldn’t run your social media
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
A beginner’s guide to measuring Facebook ROI
Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.
Three ways to make your social media efforts more productive
Forget flavour-of-the-month social sites. Find the community that works best for your company.
Too busy for Facebook? 3 tips to end social creep
The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
How to put the ‘me’ back into social media
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
Time poor? It’s no excuse for being social media lax
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
SMBs still failing to measure social media ROI
SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.
Throwing social media into the hospitality marketing mix
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
Getting your 2012 Facebook strategy on track
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012. “A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
Local SMEs weigh up social media ROI, before diving in
Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.
Social media ROI, explained
In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.