#Facebook Marketing
How not to treat your customers on Facebook
The two owners of Amy’s Baking Company Boutique & Bistro clearly need some training in social media. Here’s what they got wrong.
An inside look at Facebook Home
Is it worth downloading? Here’s what works and what doesn’t.
How to create a small business event on Facebook
Social media junkies can whip up a Facebook event in five minutes but it can be daunting for beginners. We take you through the process step-by-step.
10 quick steps to creating a Facebook ad campaign
A quick and easy guide to get started advertising on the giant social network.
Facebook advertising: The fundamentals for small business owners
Before you kick off your campaign, learn the basics of advertising on the social network.
5 reasons I hate Facebook’s new ads
The new format does a disservice to both users and advertisers. Here are the details.
You can use your Facebook page to make money
Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.
A Facebook Ad campaign that actually works
Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.
What Facebook’s page post targeting means to your business
Facebook’s newest tweak could mean reaching exactly the customers you’re after without annoying the ones you aren’t.
A beginner’s guide to measuring Facebook ROI
Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.
Facebook’s promoted posts: Five things you need to know
Is Facebook hiding your posts and making you pay to reach your own fans? Here’s what’s going on.
Three little-known metrics to optimise your Facebook page
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what’s working and what isn’t.
Building a sustainable business, one ‘like’ at a time
In 2010, Michelle Glitman began selling one-of-a-kind vintage fashion pieces on Facebook. MIISHKA took off, and now has an 88,000-strong fan base. Here, the former stylist reveals how she built a profitable online business, one Facebook ‘like’ at a time.
Don’t miss these Facebook marketing tools
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
How to make Facebook Ads work for you
A look at three proven advertising models for increasing your page.
New Facebook feature allows businesses to pay to promote posts
Facebook has rolled out a new feature allowing business pages to pay a fee to promote their posts, so they reach a greater number of followers.
Learn how to run a Facebook competition, safely
If you’re going to run a Facebook competition, you’d better make sure you follow all their rules or your risk having your page shut down. Learn the rules for easy and effective Facebook marketing.
Five ways to combine Facebook and email marketing for maximum effect
Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.
Turning clicks into conversions: Four ways to improve Facebook ads
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
How to utilise Facebook for business
Anna Cairo blogs about making the most of Facebook for business. “Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”