#Social Media
The marketing asset most SMBs are ignoring while they chase followers
Social media reach is borrowed. Here is what Australian small businesses should be building instead
This AI startup hit $12B in just 8 months – here’s what investors see in it
OpenAI just became the world’s most valuable startup at $500 billion. But Thinking Machines Lab’s rapid rise to $12 billion shows AI’s venture capital boom continues unabated.
Social voice app Clubhouse is now available for Australia’s Android users
The buzzed-about voice-based application can now be downloaded through the Google Play Store – but it’s still invite only…
Over 500 million Facebook users have had their data leaked online; here’s how to check if your number was compromised
Facebook experienced a large-scale online data breach in 2019. The data re-emerged online over the weekend…
Let’s Talk: Going viral – what social media tactics can bring your business attention?
Trying to pick what social media platform is right for your business is one thing, but once you’re there, what kind of activity can get your business the attention it needs?
Facebook Australia bans users and publishers from posting and sharing news
Facebook has made a major move in the back and forth with the Australian Government on the proposed Media Bargaining Law. It’s also a potentially dire step by the social media giant for the many Australian publishers that use the platform.
Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…
Google and Facebook challenge news bargaining code in Senate inquiry
Facebook and Google took Australian media head-on in a Senate inquiry by Australia’s competition watchdog on Friday, 22nd January. The Australian Competition and Consumer Commission (ACCC) pushed for a new Bill to be passed to force the tech giants to pay news publishers for their content, including any links and snippets hosted on their platforms. […]
Why is your personal brand so important in business?
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
Instagram removes ‘likes’ from platform
Instagram users in Australia will no longer be able to see how many ‘likes’ a post has a received under trial changes to “remove pressure” on the digital platform’s users. Instagram will on Thursday begin rolling out the trial update removing the total number of likes on photos and viewings of videos on user feeds […]
4 ways new workplace technologies are helping leaders build more productive communities
By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees […]
Why media training is important for business leaders
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
Getting smart about social media security in 2019
Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down the hatches, let’s go over some of the benefits of social networks. They have helped us get in touch with old friends and distant relations and are now more business […]
How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
The 5 Step Plan to a Winning Social Media Presence
Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]
Oh Crap: the SMB using social media to turn dog poop into sales
Marketer Henry Reith uses Digivizer’s SaaS platform to understand what works and what doesn’t in his digital marketing program – and maximize social and search ROI ‘Where’s there’s muck, there’s brass’ is a saying well-known in England’s northern county of Yorkshire. It means that, wherever there’s rubbish of any kind, there’s usually money to be […]
Aussies still love Facebook, despite issue-laden year, Hootsuite and We Are Social report finds
Media Release Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, today released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and […]
Why the buyer persona is even more important on social media
What you can learn from audiences’ use of social media.
Why the buyer persona is even more important on social media
What can you learn about your audience?
Tasmanian businesses still behind in using social media
Tasmanian businesses are slow with social media according to report.
Social media rules of engagement for your SMB
A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We now have the ability to access work servers from a park bench and have email in our pockets, granting access to our working lives at all times. Social media now provides […]
‘Social media users are hungry”: Gather Online receives $1m to grow its ‘Snapchat for groups’
Social networking startup Gather Online, which markets itself as ‘Snapchat for groups’, has accepted a $1 million seed investment from Brett Dawson and onboarded the former Dimension Data CEO as the chairman of its board. Based in Sydney, the social discovery and messaging platform boasts 40,000 active daily users and has now raised $2.5 million […]
Customers are the endgame: how to thrive by keeping them in a constant loop of feedback
Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking. As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping […]
Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018
Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]