Tag: Website Optimisation

These three tips can help small businesses develop a strong brand identity and improve their SEO.

The right messages, distinctive content and incentives are key to ‘social optimisation.’

A new video packs in the top must-know search engine optimisation tips for start-ups.

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.

Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?

Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.

Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.