Simon Carson

3 Posts

About Author

3 Posts

Simon is the general manager for Australia’s premier consumer review website, TrueLocal.com.au, the leading reviews website for local business in Australia responsible for the day-to-day management of the business. TrueLocal combines a directory of over 1 million Australian businesses with content and reviews from both users and the listed businesses. Simon joined News Digital Media in early 2011 as commercial director for Australia’s leading comparison shopping site, Getprice. He was appointed general manager of TrueLocal in June 2011. Simon has over 10 years experience in digital media and professional services, having worked for eBay, Telstra Media, the strategy consulting firm Bain & Company and Citigroup. He holds a bachelor of Economics from Sydney University and and MBA from INSEAD.

Published Posts

Marketing

Five SEO-boosting tips for SMBs

Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.

Simon Carson

Author

April 13, 2012

Hot Tips

How to make the most out of negative reviews

Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.

Simon Carson

Author

February 20, 2012

News

The power of the consumer review in building trust

The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.

Simon Carson

Author

January 27, 2012