#Small Business Pr
The rise of media relations in the marketing mix
Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
The 10 commandments of small business PR
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
How to write a killer media release
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
PR: The benefits of engaging an agency
Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
Six steps to running your own publicity campaign
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
When ambush marketing goes wrong
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
Why every business needs a PR strategy
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
PR campaigns on a shoestring budget: How to
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
Five tips from the Secret Service scandal
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in the face of disaster.
Not getting press? You’re doing it wrong
Chances are, you’re still trying to pitch the big ‘home run’ story. Ain’t gonna happen. Try these angles instead.
How to use evergreen stories to drum up publicity
There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.
Get great PR: The 7 things you must do
In the quest to win the hearts and minds of the press, you’re going to have to do all the work.
Deciding whether PR is right for your business
Catriona Pollard blogs about deciding whether or not public relations is right for your business. “Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”