Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.
Use these three marketing principles that the world’s most successful brands have incorporated into their strategies to win over customers.
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.
In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.
Here’s how to clear out the jargon and communicate clearly about your business.
When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
