Tag: Marketing

You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy.

Based on the results from the latest MYOB Business Monitor, things aren’t too rosy for many Aussie businesses.

Google has launched Google Engage, a new training and incentives program to support Australian digital freelancers and agencies that offer web services to small and medium-sized businesses.

It’s tough, running a small business, knowing you’ve got a great product, but not knowing how to let everyone else in on the secret!

There’s no denying that the tender market in Australia presents significant opportunities to secure new business and grow operations. But in an industry that is fiercely competitive, many businesses find succeeding through the tender process extremely difficult.

It has often been said, “If you always do what you have always done, you will always have what you always had”. I don’t agree.

I recently met with a client who had been ripped off without even knowing it.

SMEs needs to wake up and start looking at how they are allocating their online budgets and start thinking smarter about their web design projects starting with your choice of content management system (CMS).

How do you feel about actively promoting your competitor? If you’re like most people, you’ve probably never even considered it. What a stupid idea, right? It’s something that Yahoo did in the early days, prior to Google entering the scene, and helped them to become the leading search engine at the time.

There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).