Tag: Marketing

If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.

A good follow-up is critical to building strong relationships with your prospective clients.

With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”.

Here are three tips professionals can act on over the Christmas holiday break to increase the number of people viewing their LinkedIn Profile:

I’ve been watching cricket since I was a little kid. From Test Matches, to the One Dayers to present day Twenty 20, I’ve seen the game’s dynamic transformation over the years. Upon reflection, I noticed some interesting similarities between the evolution of the game and my other love, marketing.

We continually hear about how larger companies have utilised social media to communicate with their customers but conversely, statistics show SMEs are not having an impact in this space; in fact, they are not doing much at all.

With the countdown to Christmas now on, it’s not too late for small and medium-sized business owners to focus on the home stretch and engage consumers online – well after the opening hours of major stores.

Your customers are online and they’re searching for your brand and your latest advertising campaign. So how do you respond? Will Easton from Google Australia shares a few ideas to get you started:

You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy.

Based on the results from the latest MYOB Business Monitor, things aren’t too rosy for many Aussie businesses.