The biggest risk in business is complacency

By Rick Mapperson · 22 November 2010 · Locked

Complacency Can Be a Business Killer

A successful entrepreneur challenges a common saying, revealing a shocking truth about the biggest risk in business. But what happens when you're too comfortable?

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Summary

It has often been said, “If you always do what you have always done, you will always have what you always had”. I don’t agree.

Tags: Competition, Marketing, Risk, Sales, Staff