Brad Callaughan blogs about creating a point of difference between you and your competitors.
“It could be that you promise to deliver your product or service more quickly than your competitors. If you wish to differentiate your business on this basis then offer a guarantee, to ensure you deliver.”
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Danielle MacInnis has some tips for using podcasts to market your small business.
“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”
As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.
Danielle MacInnis blogs about businesses that refuse to focus on what their customers need.
“If you don’t engage they will by-pass you. It’s so easy for them to ignore – they can turn off the tv, delete the email and fast forward the podcast.”
Nikki Mumford of Umm.. Communications tackles a question SMBs constantly ask her – should I go with a marketing agency, or do it in-house?
“When you are a small to medium business owner there are limitations to what you can offer with regards to marketing in-house and there are generally big holes left within the marketing department (if you even have one), that need to be filled.”
Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies.
“Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”
Good news business owners! Marketing is simple, blogs Michelle Gamble.
“Sometimes we try to get too clever, and feel the pressure to constantly innovate to stay relevant in the market.”
Danielle MacInnis offers some practical marketing ideas that any small business can implement today.
“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”
Optus has launched a range of cloud services, designed to assist small and medium businesses in managing their communications, collaboration and marketing.
