Danielle MacInnis blogs about businesses that refuse to focus on what their customers need.
“If you don’t engage they will by-pass you. It’s so easy for them to ignore – they can turn off the tv, delete the email and fast forward the podcast.”
Nikki Mumford of Umm.. Communications tackles a question SMBs constantly ask her – should I go with a marketing agency, or do it in-house?
“When you are a small to medium business owner there are limitations to what you can offer with regards to marketing in-house and there are generally big holes left within the marketing department (if you even have one), that need to be filled.”
Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies.
“Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”
Good news business owners! Marketing is simple, blogs Michelle Gamble.
“Sometimes we try to get too clever, and feel the pressure to constantly innovate to stay relevant in the market.”
Danielle MacInnis offers some practical marketing ideas that any small business can implement today.
“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”
Optus has launched a range of cloud services, designed to assist small and medium businesses in managing their communications, collaboration and marketing.
Gold Coast entrepreneur Dan Murray was just 17 when he started Sly Underwear. He tells how the burgeoning business came together with a little help from his friends.
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?
Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.
Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.
