Tag: Marketing

New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.

Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.

“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”

Gina Lofaro blogs about making the most of marketing during the Christmas period.

“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”

It’s vital small business owners find ways to get a helpful second opinion, Rick Mapperson blogs.

“One of the greatest lessons I have learned in the 20 years of running my own business is to never hesitate to get a second opinion. Just because we may be experts in our chosen field of business, it does not mean that we are competent or have expertise across all aspects of our business.”

Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.

“If you are serious about marketing your business, you need to tap into the hidden power of stories.”

Phoebe Netto blogs about addressing your clients concerns and desires to attract leads and repeat business.

“When a small business addresses the deepest concerns and desires of both its clients and potential clients, and makes them feel special, they will attract leads and repeat business.”

Brad Callaughan blogs about creating a point of difference between you and your competitors.

“It could be that you promise to deliver your product or service more quickly than your competitors. If you wish to differentiate your business on this basis then offer a guarantee, to ensure you deliver.”

Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.

Danielle MacInnis has some tips for using podcasts to market your small business.

“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”

As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.