The Australian Women Chamber of Commerce and Industry (AWCCI) is organising a marketing workshop for female entrepreneurs as a response to new findings revealing women struggle the most with marketing.
David Welzman’s business is in selling. He knows how to bring in the crowds, how to get them buying and grab their interest. But when Welzman started his business in Australia, he quickly realised that Aussies weren’t the best bet.
If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
To make better marketing budget decisions, listen to what your business data can tell you. Here are tips to get started.
The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.
It’s easy to burn through a budget with these big-ticket items. There’s a better way to spend your cash.
As a small business, much of the survival of your enterprise comes down to you and possibly a handful of staff. A lack of productivity can end up having a disastrous effect on your business bottom line, and can even lead to its premature demise.
Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.
