How Tom Dickson went viral with $50 and a blender

By Lorna Brett · 21 September 2012 · Entrepreneur

How Tom Dickson went viral with $50 and a blender

Meet the Mastermind Behind the Most Epic Viral Marketing Campaign

Discover the secrets behind a $50 blender that sparked a global phenomenon. What happens when creativity and innovation collide?

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Summary

The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.

Tags: advice on making viral YouTube videos, Blendtec, creating a marketing campaign, digital age, Digital marketing, Entrepreneur, friday entrepreneur, how to create a viral video