Tag: Marketing

LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.

Don’t miss the opportunity to get noticed and make an impression with your seasons’ greetings this year.

SMS is a low-cost, low-entry must-have for micro and small businesses.

Business coach Melanie Miller demonstrates that you can know everything there is about business, but you can still make mistakes.

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.