Tag: Marketing

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.

Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap.

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.

The Australian Women Chamber of Commerce and Industry (AWCCI) is organising a marketing workshop for female entrepreneurs as a response to new findings revealing women struggle the most with marketing.

David Welzman’s business is in selling. He knows how to bring in the crowds, how to get them buying and grab their interest. But when Welzman started his business in Australia, he quickly realised that Aussies weren’t the best bet.

If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?