Tag: Marketing

Don’t miss the opportunity to get noticed and make an impression with your seasons’ greetings this year.

SMS is a low-cost, low-entry must-have for micro and small businesses.

Business coach Melanie Miller demonstrates that you can know everything there is about business, but you can still make mistakes.

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.

Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.

Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap.

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.