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baby boomers

7 tips for marketing to an older audience

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.

In their book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market. In this edited excerpt, the authors describe seven ways you can differentiate yourself from the competition.

Most small businesses are missing an opportunity to become the only or preferred source of their offering to leading-edge boomers and seniors (LEB/S) simply because they’ve assumed that differentiation can’t be done. The reality is that virtually all offerings can be made different in a way that matters to LEB/S.

So what should your messaging to LEB/S do to differentiate you from every other perceived competitor? Here’s a list of seven differentiators to apply to your marketing.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com