#Emarketing
10 steps to more powerful email subject lines
An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.
Tricks to make your eMarketing stand out in the inbox
Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.
How to send the right message to customers
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
Creating compelling video, on a budget
Over 85 percent of marketers who include video in their eMarketing report a positive impact. But still, many shy away from video because of perceived difficulty and cost. You can create this content yourself for cheaper than you’d expect though. Here’s how.
Eight ways to better spend your marketing dollars
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
Seven ways to craft a clickable call to action
While structure, design and content are all essential elements within your email, they’re most powerful when used to complement and enhance the most important element – your call to action (CTA). Here’s how to create a killer CTA for your eMarketing.
Half of consumers now connect with brands on social media
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
Email marketing? How to avoid the spam filter
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Lead nurturing: How to take your eMarketing to the next level
eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.
Five ways to combine Facebook and email marketing for maximum effect
Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.
11 examples from Mimco for designing emails that sell
Commercial email drove $63.1 billion in sales last year, so if you’re looking for a cost-effective way to acquire more customers, promote your business and sell more products – email is for you. Here’s a look at the 11 ways Mimco is getting eMarketing right.
20 ideas to inspire your next eNewsletter
It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here’s 20 ideas to put a fresh spin on your eNewsletters.
Five ways to boost eMarketing campaign success
While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.
Six ways to create an eNewsletter that works
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
The seven eMarketing metrics every business should measure
Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.
Why two email databases aren’t better than one
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
Six things email subscribers need to hear you say
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
Four trends email marketers need to know
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
Utilise an effective and cheap sales tool: e-Marketing
Creating an e-Marketing campaign is simple and painless, and if used responsibly and effectively it can launch your company towards growth and success.