It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here’s 20 ideas to put a fresh spin on your eNewsletters.
While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
Matthew Johnson looks at using SMS marketing to support your email marketing activities.
“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”
