Tag: Customer Loyalty

There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings.

In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.

Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the most generous.

Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.

It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.

This is the second of two articles written by Tony Young about keeping your customers satisfied.

Read on for some great lessons in how to improve customer loyalty.

Here’s how one recent experience cemented my loyalty to a chocolate company.

Every business wants loyal customers – but loyalty comes in many different flavours

Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.