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How to cultivate truly loyal customers

Every business wants loyal customers – but loyalty comes in many different flavours

“How do I create loyal customers?” a reader emailed recently. Good question: Customer loyalty is an issue every business owner cares about greatly.

So I turned to Larry Freed, CEO of Foresee, a global leader in customer experience analytics, for the answer. He graciously allowed me to share the tips below from his book Managing Forward: How to Move from Measuring the Past to Managing the Future, a great read if you’re interested in better satisfying your customers.

In business terms, I think of loyalty as a faithfulness or allegiance to a company or brand,” Freed says. “In short, when I am loyal to a company, that company is my first choice.”

…to read this article in full, visit leading US small business resource, Inc.