Effective ways to follow up that ensure your business is always in the customer’s mind.
It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.
The secret to repeat business is following up in a way that has a positive effect on the customer.
Effective follow-up begins immediately after the sale, when you call the customer to say “thank you” and find out if he or she is pleased with your product or service.
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