Tag: Customer Experience

Audience research can help you create the kind of online content that your customers value and rank higher in search results.

To deliver quality customer service, businesses must work to understand the customers’ needs, how they like to buy – in-store, online or a combination of the both – and how to accommodate these requirements. Here are some simple ways to do this effectively.

CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.

Clothing retailers are being urged to perk up their customer service or continue to experience gloom and doom when it comes to sales. One retail expert has three pieces of service advice every store owner should live by if they want to stay in business.

Businesses that quickly deliver personalised, relevant content using the channel customers prefer — whether print, email, web, mobile or social networks — can capture greater loyalty and reduce the chance customers will take their business elsewhere.

Community-led search website Yelp has announced the launch of Yelp Australia, which will allow users to create accounts through which they can swap opinions of and experiences with local businesses.

Rhondalynn Korolak blogs about standing out in a marketplace where imitations are plentiful.

“If you continue to compete based on price alone (or intangible claims), 99 percent of your customers will continue to assume that you are not the real deal either.”

According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences.

“More than ever branding is about being human, real and having a meaningful connections with your customers.”

For those of you who are in the retail industry, you may have noticed a recent trend to clean up in-store environments – reduce shelf heights, remove dense ends and dump bins, widen aisles etc. – in order to increase comfort and make the shopping experience less stressful for customers.

Borders, Angus and Robertson, Williams and now the 23 year old, Colorado chain all closing their doors – what is happening to retail in Australia? To survive today’s challenging economic conditions and successfully fight the onslaught of online shopping – bricks and mortar retailers need to re-invent the way they do business.