What if 99 percent of customers prefer fake?
By Rhondalynn Korolak · 29 September 2011 · Locked
By Rhondalynn Korolak · 29 September 2011 · Locked
In a world where imitations abound, one expert reveals the shocking statistic that could make or break your business. Will you be the 1% that stands out, or get lost in the crowd?
Rhondalynn Korolak blogs about standing out in a marketplace where imitations are plentiful. “If you continue to compete based on price alone (or intangible claims), 99 percent of your customers will continue to assume that you are not the real deal either.”
Tags: Customer Experience, in-store environment, Retail, retail tips, retailer, Rhondalynn Korolak, shopping environment