Tips for negotiating appropriate customer credit terms
Customer credit terms are a negotiation not to be to be taken lightly, and a selective procedure is vital for business protection, success and longevity.
Customer credit terms are a negotiation not to be to be taken lightly, and a selective procedure is vital for business protection, success and longevity.
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Creating a strong workplace culture is one of the most powerful and lasting things any organisation can focus on. Why? Because strong culture leads to better performance, higher retention and a more aligned organisation.
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
The budget is the single most important management tool most businesses have. But when the budgeting process drags out, it becomes a painful waste of time. Here’s the case for creating a tight, focused budget process that takes no more than three to four weeks.
A great deal of the literature around credit focuses on helping struggling debtors, so as businesses and creditors we often forget that giving credit where it isn’t due is an early part of the problem. Here’s three credit management best practices every business can follow to protect cashflow.
Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
Did you know inbound marketing and search engine optimisation go hand-in-hand? The reason for this is simple – if you don’t get your SEO right, potential customers will struggle to find your website.